AI continues to make its way through digital products. Now, the ubiquitous Photoshop will be adding an AI component to its photo editing.
Adobe, the maker of Photoshop and other editing tools, unveiled its next generation tools at its Adobe Max conference. Project Fast Fill will be able to help make editing quicker for videos and photos. ZD Net reports:
Adobe’s editing applications, such as Photoshop, Lightroom, and Premiere, have been the cornerstone of many creatives’ everyday workflows. Since the rise of generative AI, Adobe has been developing ways to optimize those workflows, and this one will be a huge help for video editors.
At Adobe MAX, the company’s annual creative conference, the company teased Project Fast Fill for video, which will allow users to enter simple text prompts to edit their video.
Because so many professionals already rely on Adobe’s apps, this AI update will enable customer retention. The Wall Street Journal continues:
The maker of Photoshop and other popular media creation tools held its annual user’s conference called Adobe Max this week, where it announced a host of new AI tools and services. The conference included a three-hour meeting for financial analysts that included deep dives into those services, but no financial reports or projections—save for Adobe’s assurance that its fiscal fourth quarter that ends in six weeks will be “another really strong quarter.”
That was a notable shift from last year’s analyst meeting, held at the same time. That meeting included a rather detailed projection of revenue and earnings for the coming fiscal year. In another shift, Adobe barely mentioned the topic of Figma—its largest attempted acquisition ever that is still slogging through the regulatory approval process 13 months after its announcement.
Integrating AI in digital products is becoming a necessity for top developers. While it may look like a gimmick for now, its early integration will enable it to teach itself better.
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